Campaign Structure Samples

These are system level benchmarks, results may vary based on Industry, Ads spend, Location. Learn more

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Campaign type: Lead generation

Industries: Clinics · Local services · Real estate

Typical ad budget: ~$500 – $1,000 / varies by market

Performance range:

• Cost per lead: ~$3 – $6

• Consistent lead flow with controlled spend

Note: Performance varies based on location, offer, competition, and funnel setup. Results shown represent system-level benchmarks, not guarantees.

Campaign type: Revenue scaling

Industries: E-commerce · Scaling brands

Typical ad budget: ~$3,000 – $6,000 / varies by market

Performance range:

• ROAS: ~4x – 5x

• Increased purchase volume through structured optimization

Note: Scaling performance is influenced by data volume, account history, and audience saturation. Results shown are illustrative benchmarks.

Campaign type: Purchase optimization

Industries: E-commerce · DTC brands

Typical ad budget: ~$1,000 – $2,000 / varies by market

Performance range:

• ROAS: ~3x – 6x

• Stable cost per purchase with ongoing creative testing

Note: Results depend on product pricing, conversion rate, creative quality, and market demand. Outcomes may vary.

Campaign type: Purchase testing / validation

Industries: Startups · Local brands · New offers

Typical ad budget: ~$300 – $700 / varies by market

Performance range:

• Early ROAS validation

• Proof of concept before scaling

Note: Initial campaigns are used to gather data and validate demand. Performance may fluctuate during testing phases